As markets mature, companies must continually innovate to remain relevant to their consumers. This is especially true in the consumer products arena. Consumers have come to expect ongoing product improvements and savvy companies have recognized that innovative packaging is key to creating a positive user experience. Intellectual property strategies play an important role in maintaining a competitive edge in the rapidly evolving consumer products industry.
We take a holistic approach to protecting consumer products by bringing the full complement of IP options to bear -- utility and design patents, trademarks, and copyrights. Our attorneys team with in-house counsel, engineers, industrial designers, ethnographers, and marketing executives to get a full understanding of how a product was developed and the consumer needs it addresses. Armed with that information, we develop a comprehensive IP protection strategy best suited to that particular product and in alignment with business goals.
Our experience in the consumer products sector spans a diverse range of industries, including:
Apparel and Footwear
Health and Beauty Products
Food and Beverages
Toys, Games, and Novelty Products
Pharmaceuticals and Medical Devices
Home Appliances and Furnishings
Design patents are a key tool in the IP arsenal for protecting consumer products, and there are few, if any, law firms in the country with more experience than we have in procuring and enforcing design patents in the U.S. and abroad. Read more about our design patent services by clicking here.
We use the power of utility patents, in harmony with design patents, to protect the functional aspects of consumer products, including the user experience. Care must be taken when drafting companion utility and design patents to carefully avoid negatively affecting the rights of the other. Read more about our general patent services by clicking here.
Every consumer product, regardless of industry, has one or more trademarks associated with it. Trademarks are what consumers use to differentiate products and services in the marketplace. We approach the protection of trademarks, service marks, trade dress, logos, slogans, product configuration, and other source identifiers that embody your brand with your needs in mind. We understand the value and high stakes associated with trademarks. Learn more about our trademark services by clicking here.